Product Development for Distant Target Groups PDF
By:Malte Marwede
Published on 2017-06-08 by Springer
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
This Book was ranked at 4 by Google Books for keyword Product Development.
Book ID of Product Development for Distant Target Groups's Books is eFXJDgAAQBAJ, Book which was written byMalte Marwedehave ETAG "k1CCiNAakZ4"
Book which was published by Springer since 2017-06-08 have ISBNs, ISBN 13 Code is 9783658183257 and ISBN 10 Code is 365818325X
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Book which have "244 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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