The Value of Information Updating in New Product Development PDF
By:Christian Artmann
Published on 2009-04-21 by Springer Science & Business Media
Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.
This Book was ranked at 37 by Google Books for keyword Product Development.
Book ID of The Value of Information Updating in New Product Development's Books is nIz1NTbLKiMC, Book which was written byChristian Artmannhave ETAG "SBo24nIrqy4"
Book which was published by Springer Science & Business Media since 2009-04-21 have ISBNs, ISBN 13 Code is 9783540938330 and ISBN 10 Code is 3540938338
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Book which have "208 Pages" is Printed at BOOK under CategoryMathematics
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