Innovation and New Product Development PDF
By:Jörg-Stefan Schöttler
Published on 2013-12 by GRIN Verlag
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville's new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium non-scratch, non-stick interior. The glass Cook and Look lid of the new Click and Drain pot can be locked on for further convenience and safety.
This Book was ranked at 27 by Google Books for keyword Product Development.
Book ID of Innovation and New Product Development's Books is v0NIepX2ABsC, Book which was written byJörg-Stefan Schöttlerhave ETAG "pW34nqeag/8"
Book which was published by GRIN Verlag since 2013-12 have ISBNs, ISBN 13 Code is 9783638701075 and ISBN 10 Code is 3638701077
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "48 Pages" is Printed at BOOK under Category
Book was written in en
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