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Product Management and New Product Development PDF
By:R.K. Srivastava
Published on 2009-01-01 by Excel Books India

Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction

This Book was ranked at 19 by Google Books for keyword Product Development.

Book ID of Product Management and New Product Development's Books is f0V8hfr2184C, Book which was written byR.K. Srivastavahave ETAG "GuA7UBdM/MU"

Book which was published by Excel Books India since 2009-01-01 have ISBNs, ISBN 13 Code is 9788174464781 and ISBN 10 Code is 8174464786

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "234 Pages" is Printed at BOOK under Category

Book was written in en

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Download Product Management and New Product Development PDF Free

Download Product Management and New Product Development Books Free

Download Product Management and New Product Development Free

Download Product Management and New Product Development PDF

Download Product Management and New Product Development Books